I was inspired to design this after brooding over the topic of voting (which we can all agree has been a fiasco in the UK and the States this year). Millions of people were silent and indifferent to the elections – which have had notable implications around the globe – because they felt their vote wouldn't matter. Well, it does. This revelation isn't unique to the polling station, but almost all aspects of our lives because every decision we make has an implication. Action = reaction. The plastics you buy, the foods you consume, the water you use, the transport you take, the homeless person you pass, the companies you support, the money you hoard... they affect others and the world around you. We have a collective duty to take responsibility for our habits – every choice matters.