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"Pizzeria di Camden is a new eatery situated right in the heart of North West London, promising to deliver the best Neapolitan pizza to its community."
I was very fortunate to have been given the creative freedom to build the branding for this Pizzeria from the ground up. I had recently discovered the beautiful typeface Regina, which now finds its way into many of my designs, and knew it would be ideal for this project. I had to overcome the challenge of illustrating Pulcinella, a "classical character that originated in commedia dell'arte of the 17th century" to accompany the lettering – thankfully, it came out really strong.
Along with the digital branding assets, I also painted the fascia and light box, along with an assistant sign writer called Martin Hopkins.
You can check out the review by Northfour to find out more:
www.northfour.co/straight-outta-napoli-pizzeria-di-camden/