Designed and hand painted in the West Midlands. Fred is the oldest serving proprietor on Lye High Street in a small enclave of a little place called Lye Town. At 74, Fred opened his store way back in 1956 and has lacked a sign ever since. After much discussion, I was able to persuade him to put his name on the map and reap the rewards of a year-round advertisement right on the highstreet.